Apanache is an international agency specialising in retail brand experience within the luxury sector.
The company is born of the vision and cumulative experience of three professionals.
Satyavan GEISWEILLER, Stephane PICOT and Eric MIQUEL between them have decades of experience and an unparalleled understanding of every aspect of the retail design chain:
• Clients’ needs and priorities
• Local markets all around the world
• Brand positioning within the market
• Materials, technologies and fabrication expertise.

Apanache harnesses the complementary experiences of its three partners in a powerful collaboration on every project. From client-end product development, through design, fabrication and roll-out, the team boasts all the required competences to provide a complete range of services in the development of luxury goods merchandising. The ultimate one-stop shop.

Based in Paris, Apanache has a wide-ranging international experience, particularly of the Middle East and Asia. This brings with it not only a valuable cultural understanding of local retailing environments, but also a global network of working partners.

Services include:
• Retail concept and brand identity at point-of-sale
• Retail guideline
• Application of design across all types of retail formats (department store, travel retail, perfumery etc.)
• Fly-throughs to show retail concept
• Shop drawings
• Fit-out supervision.